Our History
PeaceWorks previously operated as a brand called OneVoice, and has always maintained the same mission.
PeaceWorks’ legacy includes helping to create organizations like Darkenu in Israel, Zimam in Palestine, and Solutions not Sides in the United Kingdom. Today, PeaceWorks works diligently to amplify the voices of the moderate majority, focusing on American college campuses and creating opportunities for students to engage directly with Israeli and Palestinian peacebuilders.
2002
OneVoice Movement Founded
OneVoice emerged from Daniel Lubetzky's previous venture, PeaceWorks, Inc., on the principle that economic cooperation between Israelis and Palestinians would result in stronger relations.
Daniel and his Israeli and Palestinian co-founders recognized that the vast majority of Israelis and Palestinians supported the right of the other side to independence, sovereignty, and justice, but lacked a forum to express their views.
2004
Citizen Negotiation Platform
The Citizen Negotiations Platform launch caused over 180,000 Israelis and Palestinians to vote on 10 issues at the heart of the conflict. Polling data indicated a high level of consensus on both sides, with 76% of Israelis and Palestinians affirming their support for a two-state solution that year.
2005
Youth Leadership Program
Recognizing the need for a non-partisan grassroots movement to support a two-state solution, OneVoice launched the Youth Leadership Program. Over 6,000 Israelis and Palestinians would graduate as Youth Leaders in the years to come.
2006
“End the Conflict” Launched
OneVoice launched a bold new campaign: “What Are You Willing To Do To End the Conflict?” It aimed to inspire Israelis and Palestinians alike to take responsibility to push for a solution. This led to an event at the World Economic Forum (WEF) the following year.
2007
World Economic Forum
At the annual WEF, Youth Leaders were given center stage. Committed supporters for a two-state solution in the two societies grew to 600,000.
2008
Imagine: 2018
OneVoice launched “Imagine: 2018” to transform apathy into inspiration by asking Israelis and Palestinians to visualize what it would look like 10 years after a peace agreement was in place. Winning submissions were published in books and made into videos.
2009-2010
Gaza War & Town Hall Meetings
The tragedy of the Gaza War in early 2009 widened the rift between Israelis and Palestinians. OneVoice launched a poll and series of town hall meetings across both societies, revealing the peaceful views of the majority held true, and despite the rift, each had a partner on the “other side.”
2011
Working for a Two State Solution
OneVoice Israel co-founded the first caucus in the Knesset that worked exclusively for a two-state solution and an end to the conflict. OneVoice Palestine took to the streets in support of Palestinian national unity and the PLO’s quest for statehood at the United Nations General Assembly.
2013
“Wake Up! What is Your Role?”
OneVoice Israel began a campaign to link the conflict and Israel’s most pressing national issues. OneVoice Palestine expanded the Youth Leadership Program in Gaza for the first time since 2007. Under the banner “Wake Up! What is Your Role?” OVP energized the centrist, Palestinian mainstream to support the Palestinian negotiators to secure an independent state.
2014
“Peace, It Also Pays Off!”
OneVoice Israel commenced “Peace, It Also Pays Off!” to ask Israelis what they would rather do with 32 billion shekels – the amount the Israeli government spends each year on the conflict. OneVoice Palestine continued the campaign throughout cities in the West Bank to bring people a message of non-violent resistance to the occupation.
2015
V15, Darkenu, & Zimam
OneVoice partnered with V15, a campaign in Israel to promote moderate values. Afterward, OneVoice shuttered OneVoice Israel and Palestine and co-created Darkenu and Zimam so the peace process could be authentically owned by Israelis and Palestinians.
Today, Darkenu maintains its status as Israel’s largest non-partisan civil society movement and Zimam continues as Palestine’s fastest growing youth movement. To date, these programs have empowered thousands of Israelis and Palestinians to become leaders within their own communities.
2016
OneVoice on Campus
OneVoice created OneVoice on Campus at Universities across the United States to address the state of polarization around Israel and Palestine, to amplify the voices of the moderate majority, and seek a peaceful resolution.
2020
Global Pandemic
The onset of the COVID-19 Global Pandemic effectively shuttered on campus operations at all universities across the United States. All OneVoice on Campus in person activities and events were paused as the world went digital.
2021
Grassroots Global Initiatives
OneVoice continues to support grassroots activists in Israel, Palestine, and internationally who are working to build the human infrastructure needed to create the necessary conditions for a just and negotiated resolution to the Israeli-Palestinian conflict.
2024
OneVoice Rebrands as PeaceWorks Foundation and Launches PeaceWorks on Campus
Following the October 7th attacks and as U.S. campuses grew increasingly polarized, we saw an urgent need to reengage students in thoughtful, constructive dialogue. PeaceWorks on Campus was born to meet that need, bringing Israeli and Palestinian peacebuilders into classrooms and campus forums nationwide.
Since 2024, we’ve engaged more than 4,500 students at more than 100 campuses across the country. Demand for our campus programs continues to outpace what we can deliver, as we give students the tools to cross divides, rethink assumptions, and become leaders capable of building peace.